Kerryn Waddell
Director and Shareholder

With over 20 years practical experience in market research, Kerryn's main clients are involved in State & Local Government (services), Business/Marketing Services, Education & Training, Media Communications, Health, Food and Household Goods.

Experience

•  Roy Morgan Research - Research Executive
•  Research International - Manager, Melbourne
•  Cadbury Schweppes - Marketing Executive
•  Beecham Products - Marketing Executive
•  Quadrant Research, Melbourne - Director & Shareholder
•  Nexus Research - Director & Shareholder

Qualifications

•  Melbourne RMIT - B. App. Sc.
•  Australian Market and Social Research Society - Full Member

Interests

Kerryn's particular research interests are in stakeholder satisfaction, customer perceptions, usage & behaviour, new product development, multilingual research and evaluation of communication strategies. She has also been involved in the development of the AMSRS Traineeship Program.